Course Modules

Overview

Overview Overview

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Risk Communication Course Overview Risk Communication Course Overview 1

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Lesson 1: What is Risk Communication?

Lesson 1: What is Risk Communication? Lesson 1: What is Risk Communication?

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Elements of Risk Communication Elements of Risk Communication 1

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Talking About Risk Talking About Risk 2

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Common Communication Problems Common Communication Problems 3

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Fears from News Media Fears from News Media 4

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Causes of Fear Causes of Fear 5

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Fighting Misinformation Fighting Misinformation 6

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SALT Framework SALT Framework 7

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Lesson 2: Public Opinion and Persuasion

Lesson 2: Public Opinion and Persuasion Lesson 2: Public Opinion and Persuasion

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Public Opinion Public Opinion 1

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Opinion Leaders Opinion Leaders 4

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Life Cycle of Public Opinion Life Cycle of Public Opinion 5

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Theories Behind Public Opinion Theories Behind Public Opinion 6

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Agenda Setting and the Role of Mass Media Agenda Setting and the Role of Mass Media 7

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Lesson 3: Knowing Your Audience

Lesson 3: Knowing Your Audience Lesson 3: Knowing Your Audience

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Reaching Audiences Reaching Audiences 1

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Target Audiences - MRL levels Target Audiences - MRL levels 2

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Target Audiences - MRL levels (risk vs. hazard) Target Audiences - MRL levels (risk vs. hazard) 3

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Engaging Audiences Engaging Audiences 4

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Tailoring Messages Tailoring Messages 5

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Evaluating Messages Evaluating Messages 6

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Using Data in Messages Using Data in Messages 7

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Using Data in Messages - Rokia Study Using Data in Messages - Rokia Study 8

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Lesson 4: Creating Messages that Stick

Lesson 4: Creating Messages that Stick Lesson 4: Creating Messages that Stick

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Knowing Your Messaging Goals Knowing Your Messaging Goals 1

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Creating Clear Communication Creating Clear Communication 2

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Science Literacy Science Literacy 3

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Making Your Message Stick Making Your Message Stick 4

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Schema Schema 5

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Bringing Your Story to Life Bringing Your Story to Life 6

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Importance of Storytelling Importance of Storytelling 7

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Lessons About Storytelling Lessons About Storytelling 8

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Lesson 5: Recording Professional Video with a Smartphone

Lesson 5: Recording Professional Video with a Smartphone Lesson 5: Recording Professional Video with a Smartphone

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Smartphone Training Smartphone Training 1

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Landscape vs. Portrait Landscape vs. Portrait 2

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Video Exercise: 3 Keys to Creating Video Video Exercise: 3 Keys to Creating Video 3

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Stability, Lighting and Sound Stability, Lighting and Sound 4

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Panning, Zooming and Filling the Screen Panning, Zooming and Filling the Screen 7

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Sequencing and Matched Action Sequencing and Matched Action 9

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Lesson 6: Editing Video on a Smartphone

Lesson 6: Editing Video on a Smartphone Lesson 6: Editing Video on a Smartphone

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Editing video on an iPhone Editing video on an iPhone 1

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Editing video on an Android phone Editing video on an Android phone 3

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Lesson 7: Newsroom Setup

Lesson 7: Newsroom Setup Lesson 7: Newsroom Setup

Context Module Sub Header

Going Inside The Newsroom 1

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Print, Television, and Radio Newsrooms Print, Television, and Radio Newsrooms 2

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Context Module Sub Header

The Journalistic Process 3

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What is the News Cycle? What is the News Cycle? 4

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Sources and Stakeholders Sources and Stakeholders 5

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Video: Types of Sources Video: Types of Sources 6

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How Journalists Find Sources How Journalists Find Sources 7

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Graphic: What Makes a Reliable Source? Graphic: What Makes a Reliable Source? 8

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The Use of Anonymous/Unnamed Sources The Use of Anonymous/Unnamed Sources 9

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Flat Lecture/Chart: Characteristics of Journalistic Writing Flat Lecture/Chart: Characteristics of Journalistic Writing 10

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Video: Structuring a News Story Video: Structuring a News Story 11

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Lesson 8: Working with Journalists

Lesson 8: Working with Journalists Lesson 8: Working with Journalists

Context Module Sub Header

Working With Journalists 1

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Video: What If You're a Source? Video: What If You're a Source? 2

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Graphic: A Checklist For When A Journalist Calls You Graphic: A Checklist For When A Journalist Calls You 3

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Cutting Through the Clutter Cutting Through the Clutter 4

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Constructing Your News Release Constructing Your News Release 5

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An Annotated News Release An Annotated News Release 6

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Alternatives to the News Release Alternatives to the News Release 7

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Connecting With Journalists Connecting With Journalists 8

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Context Module Sub Header

Journalists Don't Always Get It Right 9

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Fact Errors, Misinformation and Disinformation Fact Errors, Misinformation and Disinformation 10

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How Journalists Verify Their Work How Journalists Verify Their Work 12

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Graphic: Verification Checklist Graphic: Verification Checklist 13

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Video: Correcting Mistakes Video: Correcting Mistakes 14

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What Is Fake News? What Is Fake News? 15

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Lesson 9: Social Media Basics

Lesson 9: Social Media Basics Lesson 9: Social Media Basics

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Why Use Social Media? Why Use Social Media? 1

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Most Commonly Used Social Media Platforms Most Commonly Used Social Media Platforms 2

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4 Keys to Social Media Strategy 4 Keys to Social Media Strategy 3

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Put Your Followers to Work! Put Your Followers to Work! 4

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Graphic: When To Use Photos, Video, or Graphics Graphic: When To Use Photos, Video, or Graphics 5

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Video: Make a Simple Graphic Using Canva Video: Make a Simple Graphic Using Canva 6

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Congratulations! Congratulations! 7

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